Mass market ties into multiple topics discussed throughout the class, such as crowd sourcing, music streaming, and geodemographics. It relates because the mass market is the umbrella of these topics. Crowd sourcing was how google was created where pages of information were interconnected to other pieces of info. When it comes to music streaming, there are ways for the services to pick up on the type of music a person is interested in. One thing spotify does is suggesting music based on what you have saved in your playlists. This relates to mass market because it deals with finding a way to tailor you service to different groups of people. That falls into geodemographics where the digital media market is broken down by region, and they analyze what that region likes. Ultimately, the mass market is a way to generally reach people or to promote a service, but when broken down, is the key part in making sure the people get what they want. I think this is important because it allows anybody to obtain whatever information they may need, whenever they want it.